Vacation rental listings are often the first thing potential guests see when searching for a place to stay. As such, the description you write for your rental listing plays a pivotal role, as writing an effective description for your rental listing can be the difference between getting lots of bookings and having your listing languish in obscurity.
After all, your goal is to capture the attention of potential guests and give them a clear picture of what their stay will be like. While there is no one-size-fits-all approach to writing a great rental listing description, there are some key things to avoid when crafting your description.
With that in mind, here are some tips to help you create an engaging and accurate description to draw in guests and give them the best possible experience.
What to Avoid When Writing a Vacation Rental Listing Description
Mistake #1: Promising the Property Listing Is "Something for Everyone"
When it comes to creating a vacation rental listing, it’s important to avoid making promises that you can’t keep. While you may want to make sure that your listing appeals to a wide range of potential renters, promising that it is something for everyone can be a mistake.
Instead, focus on highlighting the popular activities, sights, and other features that can help your readers imagine what they can do when they choose your vacation home.
Mistake #2: Don't Call Your Property "Unique," as Every Vacation Rental Has Distinctive Features
While every vacation rental has its own set of distinctive features, the word “unique” is often overused and can come off as generic. Instead, focus on describing the real details of what makes your property unique and why guests should choose it.
For instance, you can describe your rental with words like "offering majestic mountain views," "a place to chase dramatic sunsets," or "custom-built outdoor deck" to appeal to vacationers who want to enjoy the great outdoors of your area.
Mistake #3: Suggesting That Your Visitors "Must" Do Something or Go Somewhere
While it's great to share your favorite local spots or activities, remember that visitors are looking for a relaxing break. Telling them that they "must" do something can take away from that feeling of freedom and relaxation.
Instead, focus on describing what your rental has to offer and what makes it special. Share why you love it and what visitors can expect to find when they stay there. This will give them a better sense of what to expect and help them decide if your rental is the right fit for their needs.
Mistake #4: Hyping Up Your Customers by Describing Your Rental as "World-Class"
When it comes to writing a vacation rental listing description, avoid overselling your rental by describing it as "world-class." This is one of the most common mistakes made by vacation rental owners, and it can cost you dearly in terms of customer satisfaction.
While it's important to highlight the unique features of your rental, using superlatives like "world-class" is often seen as hyperbole and can turn off potential customers. Instead, focus on describing your rental in a way that accurately reflects its unique qualities.
The Bottom Line: The Key to Writing the Best Vacation Rental Listing Descriptions Is to Combine Honesty and Creativity
Use your listing description as an opportunity to be creative. This is your chance to really sell your rental property and make it stand out from the rest. With that in mind, use descriptive language to paint a picture of what it would be like to stay at your rental.