As an Airbnb host, you probably already know that ranking highly on Airbnb's search engine is essential to getting bookings. And while many factors go into determining your ranking, one of the most important is SEO. This is the process of making your listings more visible and attractive to potential guests. There are some simple things you can do to improve your Airbnb SEO ranking. By following these tips, you can get more bookings:
Use Outstanding Photos
As a homeowner, you want to do everything possible to make your listing stand out on Airbnb. After all, the more guests you have, the more money you’ll make! One of the best ways to make your listing stand out is to use outstanding photos.
Airbnb is a visual platform, and guests are more likely to book a listing with great photos. So, how can you take great photos for your Airbnb listing? Follow these tips:
1. Use a high-quality camera.
If you want your photos to look professional, you need to use a high-quality camera. iPhone cameras are great, but if you really want your photos to stand out, invest in a DSLR camera.
2. Use natural light.
Whenever possible, use natural light to take your photos. This will help your photos look bright and airy.
3. Edit your photos.
Once you’ve taken your photos, make sure to edit them. This doesn’t mean that you should use a filter, but rather that you should adjust the brightness, contrast, and saturation. There are several free photo-editing programs that you can use, such as PicMonkey or Canva.
4. Take photos at different times of the day.
If you have the opportunity, take photos at different times of the day. This will give potential guests a better idea of what the space looks like at different times of the day.
5. Hire a professional photographer.
If you want your photos to stand out, you may want to hire a professional photographer. This is an investment, but it’s one that will pay off. A professional photographer will know how to take great photos to make your listing stand out.
Write an Accurate Listing Description
It's no secret that a well-written listing description can make or break your Airbnb SEO ranking. A good description will not only help you rank higher in search results but will also convince potential guests to book your rental.
Your headline should be attention-grabbing and accurately reflect the overall tone of your listing. Avoid using superlatives like "best" or "perfect," as this will only make your listing seem less credible.
Including relevant keywords in your listing description will also help you rank higher in search results. Be careful not to stuff your description with too many keywords, as this will only make your listing seem spammy.
Ensure Quality Reviews
Encourage your guests to leave reviews
One of the best ways to encourage your guests to leave reviews is to simply ask them. You can do this at check-in, check-out, or even via email after their stay. Just remember to be polite and respectful–nobody likes to be coerced into leaving a review!
Respond to all reviews
When you do receive a review, be sure to take the time to respond. This shows potential guests that you are attentive and care about your guests’ experiences. Thank guests for their positive reviews, and if there are any negative points raised, take the opportunity to address them directly.
Keep your reviews updated
Be sure to keep your reviews updated on a regular basis. This shows potential guests that you are still an active and engaged host. You can do this by logging into your Airbnb account and responding to any new reviews you receive.
Avoid Cancellations
As an Airbnb host, you always want to avoid cancellations. Not only is it a bummer for you, but it also means that your valuable time and resources are wasted.
Make sure to communicate with your guests before they arrive. Give them clear instructions on how to get to your place, what time you expect them to come, and what they need to bring with them. The more information you can give them upfront, the less likely they will cancel at the last minute.
Takeaway
When you list your property on Airbnb, you likely want it to be seen by as many potential guests as possible. After all, the more people that see your listing, the more likely you are to get bookings. Thankfully, there are a few things you can do to improve your Airbnb SEO ranking, and thereby increase your visibility on the site.
If you need help with your Airbnb search ranking to maximize your property’s earnings, rely on BeyondBNB.io. We help Airbnb hosts run their Airbnb like an expert without needing to be one. Join our free training to know how we've helped hosts increase their earnings by up to 389 percent.