As the number of short-term rentals grows annually, hosts must take advantage of the competition by updating their marketing approach to ensure their property is distinct from the others. Reviewing your branding strategy is the ideal way to ensure your rental catches potential guests' eyes.
Instead of just offering a regular hotel experience, why not create something unique and memorable for your guests? By transforming your Airbnb property into a themed vacation rental, you can give your guests a one-of-a-kind experience that they won't soon forget.
Think about what type of themes you could create, such as a beach-themed rental, a luxury rental, or even a sci-fi-themed rental. With a bit of creativity and effort, you can turn your property into a destination that your guests will love.
More importantly, make sure you are aware of the do's and don'ts so you don't make any mistakes. Knowing what to avoid can help you make better decisions and lead to more successful outcomes for your Airbnb business.
Identify Your Target Guests
It's a good idea to focus on who your guests are when selecting a theme for your accommodation. Who are you aiming to attract? If families are your primary audience, you should pick a theme that appeals to the kids. Even though the parents make the booking, they're more likely to choose something their children will enjoy.
Don’t Go for Vague Themes
Rather than selecting a design that is too obscure or specific, it's best to choose something that is well-known. This way, your property will have a greater chance of being booked since customers will be able to recognize the value of its design.
Plan Your Visual Inspiration
Creating a mood board involves collecting images, colors, textures, and other visual elements that best represent the theme you are working with. You can use a virtual platform like Pinterest, or you can use paper, glue, and scissors to make a physical collage. This will help you better understand the overall look and feel of the project you are working on so that you can use it as a source of inspiration.
By utilizing digital tools, you can find the perfect colors for your space by experimenting with different shades. For your main colors, choose something more neutral and subtle. After that, you can add accent colors to your design for decorative or functional elements to create a balanced look.
Don’t Go Overboard With Colors
When deciding what colors to use in your design, keep in mind both the themes and the look you want to create. Think about what hues will look most visually pleasing and fit your overall theme.
If you choose too bold or contrasting colors for your design, it may have the reverse effect of what you wanted. Too many colors in the same area can also be distracting and create confusion.
It is essential to carefully consider your color choices to create the desired effect. People may be interested in the theme of your place, but if it doesn't make them feel relaxed and comfortable, they may not book a stay. Relaxation and escape from everyday stress are essential to potential guests, and they want to ensure they can find that in your place.
Themed Airbnbs have become increasingly popular as a unique and fun way to stay in a new location. Not only do they provide an exciting and immersive experience, but they can be surprisingly affordable. Themed Airbnbs have opened up a new world of possibilities for travelers looking for something different.
For more information about hosting on Airbnb and maximizing your property’s earnings, turn to BeyondBNB.io. We help Airbnb hosts who want to list on multiple booking websites but don't know how or want help getting started easily. Join our next training event, where we’ll go into detail on how we've helped hosts increase their earnings by up to 389 percent.