It's no secret that Airbnb has exploded in popularity over the past few years. The home-sharing platform has completely disrupted the hotel industry, and it's now one of the most popular ways to travel.
However, even though Airbnb is a household name at this point, owners still need to market their listings properly to continue growing. Like any other business, Airbnbs must ensure that people know its product and what it offers.
Airbnbs are a unique business that has changed the way people travel. It offers an affordable, convenient, and often more comfortable alternative to traditional hotels. However, for Airbnb to be successful, it needs to be marketed properly, just like anything else.
In today's article, let's explore some simple strategies to help you grow your Airbnb through SEO. Here's what you need to know:
Turn on Instant Book
With Instant Book, guests can book your listing without sending a request. This not only saves you time but also helps improve your search ranking.
Airbnb uses a variety of factors to determine search rankings, and one of those factors is the number of Instant Book inquiries a listing receives. The more inquiries a listing gets, the higher it will rank in search results. So, by turning on Instant Book, you can help improve your listing's search ranking and get more bookings.
Update Your Calendar Daily
When guests search for places to stay on Airbnb, they'll consider the availability of the listing. If your calendar is not up-to-date, potential guests may move on to another available listing when they want to travel.
To ensure your calendar is always up-to-date, you can set it to update when you make changes to your availability. This way, you won't have to worry about manually updating it every time something changes.
Respond to Inquiries Promptly
You’re probably always looking for ways to improve your Airbnb SEO strategy and search rankings. One key way to do that is to respond to inquiries promptly.
Not only does this show potential guests that you’re a responsive and attentive host, but it can also help improve your search ranking on Airbnb. When a potential guest sends you an inquiry, Airbnb considers that a “signal” that your listing is relevant to their search. The more relevant signals your listing has, the higher it will rank in search results.
Lower Your Minimum Length of Stay
Lowering your minimum length of stay shows that you are more flexible and willing to accommodate guests for shorter periods. This can be a great way to attract new guests and improve your search rankings.
Of course, there are still a few things to remember when you lower your minimum length of stay. First, you will want to make sure that you are still making a profit. This means that you may need to adjust your prices accordingly. But remember that guests enjoy a great experience, so don’t skimp on the little things.
Lastly, keep an eye on your calendar. Lowering your minimum length of stay can sometimes mean that you are overbooked. This can be a problem if you are not prepared for it.
The Bottom Line
SEO is important for your success on Airbnb. Optimizing your listings for relevant keywords can attract more guests to your listing. Additionally, by using Airbnb SEO best practices, you can improve your listing’s ranking on search engines, making it more likely that potential guests will find your listing.
By taking the time to optimize your Airbnb listing for SEO, you can increase your chances of success on the platform.
BeyondBNB.io can help you make the most out of your listing! If you're interested in how to maximize your Airbnb's earnings, join us for our next free training event, where we’ll go into detail on how we've helped hosts increase their earnings by up to 389%. Contact us today to learn more about Airbnb optimization.