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How to Make an Airbnb Stand Out: Tips to Attract More Guests

Airbnb has become a popular and competitive platform for travelers to find their ideal accommodation. With so many options available, it can be challenging for hosts to stand out from the crowd and attract bookings. However, there are several ways to make your Airbnb listing unique and appealing to potential guests. In this article, we will share nine tips to help you make your Airbnb stand out from the competition.

Create an Attractive Title and Description

The title and description of your Airbnb listing are the first things guests will see when searching for accommodation. Therefore, it's essential to make sure they are eye-catching and informative.

Your title should be concise and descriptive, while your description should highlight the unique features and amenities of your listing. Avoid using generic phrases and cliches, and focus on what sets your Airbnb apart.

Take High-Quality Photos

Photos are one of the most critical elements of your Airbnb listing. They allow guests to visualize themselves in your space and get a sense of what they can expect. Make sure your photos are high-quality, well-lit, and showcase the best features of your listing.

Offer Unique Amenities

Consider offering extras like a hot tub, a game room, or a home theater system. These amenities can attract guests looking for a more luxurious and unique experience. You could also provide practical amenities such as a coffee machine, a washing machine, or a fully equipped kitchen to make guests' stay more convenient.

Provide Local Recommendations

As a host, you have insider knowledge of the local area. Use this to your advantage by providing guests with recommendations for restaurants, bars, and attractions. This personalized touch can make your Airbnb listing stand out and help guests feel more connected to the local community. You could also create a guidebook or map of the local area to help guests navigate their surroundings.

Offer Flexible Check-In and Check-Out Times

Flexible check-in and check-out times can be a significant selling point for guests. Many travelers arrive at odd hours, and being able to check in early or check out late can make their trip more convenient.

Provide Exceptional Customer Service

Providing exceptional customer service can make all the difference when it comes to standing out on Airbnb. Respond promptly to guest inquiries, be friendly and accommodating, and go the extra mile to make their stay comfortable. Consider providing a welcome basket or a handwritten note to show guests that you value their business and appreciate their visit.

Keep Your Listing Clean and Tidy

A clean and tidy listing is essential to making your Airbnb stand out. Guests expect a high level of cleanliness and hygiene, and failing to meet these expectations can lead to negative reviews and fewer bookings. Make sure your listing is spotless before each guest arrives, and consider hiring a professional cleaning service to help you maintain a high standard of cleanliness.

Price Your Listing Competitively

Pricing is one of the most crucial factors for guests when booking an Airbnb. If your listing is priced too high, you may struggle to attract bookings. On the other hand, pricing your listing too low may make guests question the quality of your accommodation. Research the local market to determine a fair and competitive price for your listing, and adjust your pricing strategy as needed.

Encourage Positive Reviews

Positive reviews can be a significant factor in attracting new guests to your Airbnb. Encourage guests to leave a review after their stay by providing a follow-up message thanking them for their visit and asking for feedback.

Respond to reviews promptly and professionally, whether they are positive or negative. Use guest feedback to improve your listing and provide an exceptional experience for future guests.


In conclusion, making your Airbnb stand out from the competition requires a combination of unique features, exceptional customer service, and attention to detail. By following the tips above, you can create a listing that attracts more guests and generates positive reviews.

Remember to highlight the unique features of your listing, provide outstanding customer service, and keep your space clean and tidy. With these strategies, you can make your Airbnb stand out and create a memorable experience for your guests.

To learn more about Airbnb competition and maximizing your property’s earnings, rely on We help Airbnb hosts who want to list on multiple booking websites and need help getting started the easy way. Join our next training event, where we’ll go into detail on how we've helped hosts increase their earnings by up to 389 percent.

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