Hosting on Airbnb can be tough. There’s so much to prepare for, and you have to handle bookings and logistics, upkeep of the properties, all while trying to attract new customers. If you’re unsure of how best to market your Airbnb listing, here are some tips for you to try out:
Make a Good First Impression
The first things potential customers will notice about your listing are the photos and the descriptions. You have to do your absolute best to make sure each photo is made from the right angle with perfect lighting. If you have to hire a professional photographer to do it, do so. This is how you grab the attention of potential guests and reel in your clients. Also, don’t forget to make sure your descriptions are well-written, with interesting titles. Poor grammar reflects badly upon you and thus the listing itself.
Encourage Guests to Leave Reviews
Talk to your guests about leaving reviews. While Airbnb sends emails to guests about reviewing properties they stayed at, these are easily ignored. Whereas if you, the owner, personally ask them to write a review, they’ll be more likely to do so. Having more reviews, especially positive ones, will lead to more bookings since future guests tend to trust the account of people who have actually stayed at a location. Just make sure you’re earning those positive reviews.
Specialize Your Space to Your Audience
Find out who your audience is and cater to them. For example, if you find that many families are staying at your property, why not add some family-friendly board games or even a small playground to attract more of that market to stay at your location. If you seem to attract many business travelers, why not offer a dedicated workspace? By doing this, you edge out the competition in the area who probably also attract the same audience.
Offer Goods and Services
Once your guests agree to stay at your location, why not offer them extra goods and services to accommodate them even better? Sell breakfast, souvenirs, or even alcohol. You will not only earn extra revenue, but you will also make their stay that much better, hopefully leading to a good review and another visit in the future. You can also provide services like laundry or equipment rental to ensure their stay is as excellent as possible.
Price Properly
If you charge too much for your property, you risk unoccupied nights, which means profit loss. Charge too little, and you lose profit. You need to figure out the right amount to charge so that you’re maximizing profits while not scaring away potential guests. To determine how you should be pricing your home for maximum occupancy and returns, check out this free training.
Conclusion
Airbnb can be very profitable as long as you know what you are doing. Make sure to follow the tips above to ensure success in your Airbnb career. Don’t just settle for this article, though; make sure to seek help from experts that can help you optimize your listing. Good luck with your business venture!
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