If you're running an Airbnb business, you know that good SEO is essential to ensure that your listing appears prominently in search results. Airbnb is a competitive marketplace, and standing out from the crowd can be difficult. However, by following the tips and tricks in this article, you can give yourself a significant advantage over your competitors.
Previously, we covered the basic tips for Airbnb SEO and how you can initially improve your ranking in search results. In this second article, we'll be diving a little deeper and covering some more advanced techniques that you can use to further improve your Airbnb SEO for the long term.
Continue reading to learn more.
1) Keep Your Calendar Updated
One crucial thing you can do to improve your Airbnb SEO is to keep your calendar up-to-date. When listing your property on Airbnb, you'll be asked to select the dates that it's available for rent. It's important that you keep these dates updated, as Airbnb's search algorithm considers them when determining where to rank your listing.
If you frequently have last-minute cancellations or changes in your availability, it's best to update your calendar as soon as possible. This way, Airbnb's algorithm won't think that your listing is unavailable during those times, and you won't be penalized in the search results.
2) Close Your Guest Bookings
Another important thing you can do to improve your Airbnb SEO is to close your guest bookings. When you close a guest booking, it means that you're no longer accepting guests for that particular time period. This is important because Airbnb's search algorithm takes into account the number of closed bookings when determining where to rank your listing.
3) Become a Superhost for Visibility
Superhosts are members who Airbnb has recognized for providing an exceptional experience to their guests. In order to become a Superhost, it's a must to meet certain requirements, such as maintaining a high overall rating and having a certain number of completed trips. In return, you can get a boost in your visibility on the platform.
4) Get 5-Star Reviews for Your Listing
To improve your Airbnb SEO, get 5-star reviews for your listing. Reviews are quite a significant ranking factor for Airbnb, so the more positive reviews you have, the better. You can encourage guests to leave positive reviews by providing a great experience and being attentive to their needs.
5) Offer Flexible Policies Online
Flexible policies are an important ranking factor for Airbnb, so it’s important to offer them if you want to improve your Airbnb SEO. You can offer flexible policies by allowing guests to cancel their reservations up to 24 hours before check-in. You can also offer early check-in and late check-out to guests who need it.
6) Share the Listing on Social Media
Sharing your listing on social media is a great way to improve your Airbnb SEO. When you share your listing on social media, it will help to increase its visibility and make it more likely to be found by potential guests. Spread your Airbnb listing on social media sites like Facebook, Twitter, and Instagram.
These are just a few important things you can do to improve your Airbnb SEO and get more organic traffic to your listing. By following these tips, you’ll be well on your way to increasing your visibility on Airbnb and getting more bookings.
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