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Delving Into the Importance of Airbnb Reviews to Succeed

As an Airbnb host, collecting guest reviews is important to boost your listing ranking and increase bookings. Luckily, there are ways to automate this process so that you can focus on other aspects of being a host.

Reviews are one of the most essential factors in getting bookings on Airbnb. The more good reviews you have, the more likely people will book your listing. Why?

The more reviews you have on your listings, the higher your ranking will be on Airbnb search. In addition, the majority of people who book accommodation look at the reviews before they confirm their booking. Three-quarters of guests will only book a place to stay if the reviews are good.

Convincing Guests to Give Reviews

The challenge with online reviews is getting customers to actually leave one. Airbnb's solution is double-blind reviews, which means that both the customer and the business only see the review once the customer has left one for the business. This encourages customers to leave reviews since they know that their reviews will be seen once they've left one for the property.