Airbnb bookings should be treated as your bread and butter. It is not only imperative to get your Airbnb bookings up to speed; you should also try to maximize your take. If you can accomplish these two goals, you will get much closer to financial stability.
Granted, there is a lot to know about how to market your Airbnb listing to get the maximum amount of bookings. There are also several external factors that you need to watch out for, such as the weather, holidays, and more.
Seek professional assistance on how to optimize your listings. For now, here are six initial strategies that you can execute to increase your bookings on Airbnb:
1) Take Great Listing Photos
Whether you have a professional photographer take your listing photos or you take them yourself, it's essential to get the best shots you can. A general tip to keep in mind is to clean up your space before the photo shoot and to get a good angle. It will be easier to shoot if there's no clutter involved in the interior.
2) Ask for Listing Reviews
If you don't have reviews on your Airbnb listing, you miss out on potential bookings. Always ask your guests to leave some feedback on your profile at the end of their stay. However, do keep in mind that you should never solicit a review. Instead, just tell them the importance of reviews and offer the choice up for them to leave a review.
3) Set Good Listing Prices
It's okay to set a little bit of a high price, but be sure you set it to a level where people still want to book the place. For example, the pricing can be oriented toward business travelers who are willing to pay a premium. This is why it's important to label the pricing accordingly and to be extra attentive to the traffic in your property location.
4) Use Social Media Advertising
Social media advertising is effective if you have a little bit of money to spend. If your audience is on Facebook, Twitter, Instagram, or LinkedIn, then spend some time advertising on their platform. Facebook advertising can be a notably effective tool in getting more bookings, but it can take several days for results to show up.
5) Capture Some Video Content
Video content is one of the most effective ways of getting more people interested in your listing. If you have a good camera, take some video footage of your listing and post it on YouTube. You might be surprised how quickly your audience starts growing as the guests start filing in to make a booking.
6) Consider Working with Influencers
Influencers can be a great way to leverage your Airbnb listing. If you are working with an influencer, make sure that you have a good contract in place to prevent any conflicts. The ideal situation is that an influencer will be compensated for their work with your property, and you can receive bookings from new leads.
The bottom line is that hosts must find ways to optimize your Airbnb listing. The bookings aspect of Airbnb can truly help to boost your revenue, but you do have to do plenty of work to make it happen. Hopefully, these six tips will help you get started.
Want to check out more Airbnb host tips? If you want to learn more about maximizing your Airbnb's earnings, click the link to attend our next free training event, where we’ll detail how we've helped hosts increase their earnings by up to 389%. Join us today!