Airbnb's booking rate is a value that shows the percentage of people who viewed your Airbnb listing and booked the listing. That is, it's the ratio of your Airbnb listing bookings to the number of people who view your rental property.
"Bookings on the listing" are more important than mere "listings on Airbnb." This statement implies that it's more important to get bookings than it is to list properties. To increase your booking rate, you can improve how often people view your rental properties.
Let us discuss some Airbnb best practices to boost your book rate.
Best Practice #1: Know These Details
A good booking rate moves between one to three percent. Therefore, having a booking rate within those numbers is preferred.
Airbnb has many factors that influence your booking and occupancy rates. In addition to the listing, other elements can influence your rates, including location, price, listing title and description, check-in time, cleaning fee, cancellation policy, and other details that matter to Airbnb guests.
You should still be making a profit even at an ideal Airbnb occupancy rate. An ideal Airbnb occupancy rate maximizes revenue and minimizes expenses. Any occupancy that results in a higher profit is good. In addition to the occupancy rate, you should also keep track of the number of bookings/vacancies daily so that you can list high occupancy periods on a scheduling website.
Best Practice #2: Promote your Listing on Social Media
By promoting on social media platforms such as Facebook, Instagram, Pinterest, and Twitter, you can improve your listing's visibility. Creating content about your listing can also work.
Vacation rental owners should use visual content and engaging captions with incredible photos of the property and surrounding area. Vacation rental owners should also use a compelling call-to-action (CTA) statement to drive potential guests to book their listings. A CTA is an image or copy that inspires potential guests to take action immediately. It aids in the instant booking of your rental property.
Best Practice #3: Keep Using Keywords
Though Airbnb has removed the keyword search feature, keywords are essential in Google and Bing's ranking. They help your listing rank higher on these sites, so you must include keywords in your listing title and description.
Use your target keywords and ensure they are precise. Include keywords that are relevant to the needs of your guests. Also, write a catchy title to compel them to click on the ad. Avoid hyperbolic adjectives in your listing title and description.
Best Practice #4: Work with a Personality
Marketing your rental property is crucial to attracting guests and building your reputation as a vacation rental property owner. Partnering with bloggers, lifestyle journalists, and social media influencers with tons of followers online is an effective marketing strategy to attract guests to your listing. Their posts about your rental property help drive new visitors, potentially staying. Using their record, you can build up your credibility as a vacation rental property owner.
These Airbnb best practices will get you more leads and conversions in no time, so apply them now!
Contact BeyondBNB.io now if you want to experience the results of these Airbnb best practices! We’ll help you get multiple bookings as quickly as possible. Accelerate your rentals through our website now!