A Closer Look at Airbnb's Marketing Strategy
Airbnb is far more than a simple platform to find inexpensive hotels. To succeed internationally, its founders had to create a whole rental infrastructure and business model, a task far different from other hotel booking sites. That’s a huge feat, but it wouldn’t have succeeded without Airbnb’s marketing strategy. The company presented itself as the most welcoming and easiest-to-book option for guests that it’s hard for Airbnb competitors to even come close.
In this article, we’ll examine how Airbnb markets itself to potential customers by offering them a wide array of affordable opportunities for temporary lodging:
Establishing the Airbnb Experience
Airbnb’s strategy isn’t just about the cheapest prices. Instead, it’s about providing a home-like experience for anyone in the world who wishes to travel. Thus, the company made a conscious decision to model itself after sharing services such as Uber and Lyft by promoting the “Airbnb Experience,” a unique experience of staying in a fore