Airbnb is going to fail, are you ready?

Everyone in the tourism industry is struggling right now and we're going to continue to struggle for quite a while before we get back to where we were. The COVID-19 Pandemic has effectively wiped the industry clean. We're either in lockdown or under travel restrictions so nobody can book our accommodation or even commit to plans they made previously.

COVID-19 is what we call a black swan, an unpredictable event, with extreme consequences. Some people were prepared in business and in their personal circumstances to have enough cash on hand or other contingency plans for a global tourism shut down but for the rest of us, we're really feeling the effects right now.

I wrote this article to talk specifically about the shaky future for Airbnb and how their actions in the last c few weeks have really ruined their relationships with both hosts and guests. You as a host need to be aware of what is going on, what that means for Airbnb and how to be ready to deal with the fallout when the dust settles.

Why Airbnb won (past tense)

Airbnb has been a huge success for a long time. I've followed the journey of the founders and the amount of grit and determination it took for them to get from their very first booking to where they are today. They won't die easily but they're going to struggle to win from here.</